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MIJAA Raumanufaktur — Design Manual

Design manual with logo, brand message, colours, fonts and business stationery — from the symbol to the letterhead.

The brand

For MJRM MIJAA Raumanufaktur Architekten I created a complete design manual: a guideline that bindingly brings together brand, design and application.

Design manual

Brand message

At the centre is a clear brand core from which tone, imagery and design derive.

Brand message

Logo & usage

The symbol is a concentric grid. The manual defines the word-image mark, protected space, minimum size and the rules for use on different backgrounds.

Logo and typography

Colours & fonts

A reduced colour world and a fixed typeface family ensure recognisability across all media.

Colour world

Business stationery

From business cards to letterhead and further applications — the design is consistently aligned with the grid and the brand.

Business cards Applications

Result

A design manual that makes the brand tangible: clear rules, consistent applications and a foundation on which all further materials build.