Contact — Zelio

Websites — briefing checklist

So I can set up structure, content and technology cleanly.

Content & structureSite structure or sitemap sketchedTexts for all pages availableImages and graphics in good resolutionImprint and privacy policy clarified

Brand & designLogo as vector file (SVG, AI or EPS)Colours and fonts definedBranding guide or reference sites availablePreferred examples or no-gos named

Technology & accessDomain available and access clarifiedHosting access or preferred host knownEmail address for form deliveryExisting website or backup available

FeaturesContact form requestedAnalytics or tracking requestedMultilingual or blog plannedIntegrations (newsletter, shop, CRM)

Sound & video editing — briefing checklist

Everything I need for editing, sound and export.

MaterialRaw material or video files providedAudio files or music availableLogo and graphics for overlaysReference videos or style examples

Goal & formatTarget platform (social media, web, presentation)Format and aspect ratio (16:9, 9:16, 1:1)Desired video lengthResolution and export format

ContentText, subtitles or voiceover clarifiedDesired mood or sound directionMusic licence or GEMA question clarifiedDeadline and approval authority named

UI/UX design — briefing checklist

The basis for wireframes, screens and prototypes.

Project & audienceGoal and problem statement formulatedTarget group and key tasks knownExisting product or predecessor availableCompetitor or reference examples collected

ScopeNumber of screens or flows scopedPlatform (web, iOS, Android) setDesign system or components availableResponsive or native implementation planned

Content & brandBranding guide or style guide availableLogos, icons and images providedTexts or placeholders clarifiedTechnical limits aligned with development

CoordinationNumber of feedback rounds agreedDecision maker and approval path namedDeadline and milestones set

Branding Book & Design Manual — questions

These questions follow the structure of my previous brand guidelines and form the basis for your design manual.

Brand & storyIs there a special story behind the company and its name?Who is the ideal target group?Why should customers choose you over competitors?What is the big vision for the brand?Which words describe the brand personality?Which emotion should the brand evoke?

LogoLogo available as vector file (SVG, AI or EPS)Logo variants (icon, horizontal, vertical) availableProtected area and minimum size definedDo's & Don'ts for logo use documented

Colour & typographyPrimary and secondary colours incl. HEX, CMYK or RALColour hierarchy and contrast rules definedFont families and styles licensedTypographic hierarchy (headings, body text)

Presence & applicationTonality and tone of voice definedImagery and photography style describedDigital presence (website, social media) plannedPrint applications (business card, letterhead) named

Media design — briefing checklist

For graphics, video, sound or interface design.

BriefingGoal and target group formulatedDesired format and use caseReferences or style examplesDeadline and approval path

MaterialLogo and brand assets availableTexts, images or raw materialFonts and colours knownUsage rights clarified

Database — briefing checklist

So structure, access and operation fit from the start.

RequirementsPurpose and key queries describedData sources and formats knownExpected data volume and growthExisting systems or migration

OperationsHosting or server environment clarifiedUser roles and access rightsBackup and recovery conceptPrivacy and retention periods

Game design — briefing checklist

From idea to playable prototype.

VisionCore idea and target group describedCore mechanics and game feelReference games or moodboardPlatform and engine clarified

ImplementationScope and prototype goal definedAssets, sound and team clarifiedMilestones and deadlineApproval and test audience

Security — briefing checklist

For analysis, PoC or hardening with a clear scope.

ScopeSystems and assets namedGoal defined (audit, PoC, hardening)Existing policies and requirementsCompliance or reporting requirements

Access & processContact person and approvalsTest environment or access clarifiedTime window and deadlineConfidentiality and data handling

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